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Stratwell Consulting Logo

Behavioral Clarity Engineering for Founders & CEOs

Behavioral Clarity Engineering for Founders & CEOs

Behavioral Clarity Engineering for Founders & CEOs

We help founders remove identity friction — the hidden growth killer. Built on 176,000+ profiles and 18M+ data points, we diagnose what's blocking your growth and show you how to fix it.

We help founders remove identity friction — the hidden growth killer. Built on 176,000+ profiles and 18M+ data points, we diagnose what's blocking your growth and show you how to fix it.

We help founders remove identity friction — the hidden growth killer. Built on 176,000+ profiles and 18M+ data points, we diagnose what's blocking your growth and show you how to fix it.

Who We Are

BIAA helps founders and CEOs of $2M+ companies make more money, faster, smoother by removing identity friction in themselves, their co-founder, executive team, and organization.

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Of founders see exactly what's blocking their growth within 30 days.

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Of founders see exactly what's blocking their growth within 30 days.

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Of founders see exactly what's blocking their growth within 30 days.

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$0M+

Avg revenue of companies we work with (founders ready to scale).

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$0M+

Avg revenue of companies we work with (founders ready to scale).

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$0M+

Avg revenue of companies we work with (founders ready to scale).

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Businesses advised across industries from tech startups to established enterprises.

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Businesses advised across industries from tech startups to established enterprises.

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Businesses advised across industries from tech startups to established enterprises.

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Hours of behavioral and cognitive data analysis behind the algorithm.

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Hours of behavioral and cognitive data analysis behind the algorithm.

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Hours of behavioral and cognitive data analysis behind the algorithm.

Our Solutions

6 Proprietary Modules

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Start Your Alignment Journey

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Start Your Alignment Journey

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Start Your Alignment Journey

Case Studies

Proven Results Across Industries

SaaS cover image

Identity Alignment Diagnostic | IAD

Founder Performance

Biotech CEO Removed Leadership Friction Post-Merger

Found the hidden friction killing execution. Fixed it in 30 days. Team started executing 29% faster.

SaaS cover image

Identity Alignment Diagnostic | IAD

Founder Performance

Biotech CEO Removed Leadership Friction Post-Merger

Found the hidden friction killing execution. Fixed it in 30 days. Team started executing 29% faster.

SaaS cover image

Identity Alignment Diagnostic | IAD

Founder Performance

Biotech CEO Removed Leadership Friction Post-Merger

Found the hidden friction killing execution. Fixed it in 30 days. Team started executing 29% faster.

Manufacturing image

Recruitment Intelligence & Role Alignment | RIRA

Culture & Hiring Alignment

SaaS Founder Stopped Hiring Wrong People

Stopped hiring people who didn't fit. Turnover dropped 41% in six weeks. Saved $180K+ in bad hire costs.

Manufacturing image

Recruitment Intelligence & Role Alignment | RIRA

Culture & Hiring Alignment

SaaS Founder Stopped Hiring Wrong People

Stopped hiring people who didn't fit. Turnover dropped 41% in six weeks. Saved $180K+ in bad hire costs.

Manufacturing image

Recruitment Intelligence & Role Alignment | RIRA

Culture & Hiring Alignment

SaaS Founder Stopped Hiring Wrong People

Stopped hiring people who didn't fit. Turnover dropped 41% in six weeks. Saved $180K+ in bad hire costs.

Finacial Strategy for e-commerce

Investor Insight Engine | IIE

Behavioral Due Diligence

VC Predicted Which Founders Would Fail

Spotted founder-team friction before investing. Avoided 3 bad deals. Portfolio ROI up 18%.

Finacial Strategy for e-commerce

Investor Insight Engine | IIE

Behavioral Due Diligence

VC Predicted Which Founders Would Fail

Spotted founder-team friction before investing. Avoided 3 bad deals. Portfolio ROI up 18%.

Finacial Strategy for e-commerce

Investor Insight Engine | IIE

Behavioral Due Diligence

VC Predicted Which Founders Would Fail

Spotted founder-team friction before investing. Avoided 3 bad deals. Portfolio ROI up 18%.

Testimonials

What Our Clients Say

Testimonials

What Our Clients Say

What We Do

We Remove Identity Friction So You Can Grow

Most founders hit a wall not because they lack skill, but because of identity friction. You're fighting yourself, your role, or your team. We diagnose exactly where the friction is using 18M+ data points. Then we show you how to remove it.

Result: You make more money, faster, smoother.

Here's what happens: Founder starts a company. Grows to $2M-$5M. Hits a wall. Works harder. Nothing changes. Why? Identity friction. The role you're playing fights who you are. Your co-founder's drive clashes with yours. Your exec team can't execute. We built a diagnostic system from 176,000+ profiles to find this friction fast.

Then we give you a 5-stage journey:

Fix yourself first (Founder clarity) →
Fix your partnership (Co-Founder clarity) →
Fix your leadership (Exec Team clarity) →
Fix your company (Organization clarity) →
Scale it (Modules & systems).

What We Do

We Remove Identity Friction So You Can Grow

Most founders hit a wall not because they lack skill, but because of identity friction. You're fighting yourself, your role, or your team. We diagnose exactly where the friction is using 18M+ data points. Then we show you how to remove it.

Result: You make more money, faster, smoother.

Here's what happens: Founder starts a company. Grows to $2M-$5M. Hits a wall. Works harder. Nothing changes. Why? Identity friction. The role you're playing fights who you are. Your co-founder's drive clashes with yours. Your exec team can't execute. We built a diagnostic system from 176,000+ profiles to find this friction fast.

Then we give you a 5-stage journey:

Fix yourself first (Founder clarity) →
Fix your partnership (Co-Founder clarity) →
Fix your leadership (Exec Team clarity) →
Fix your company (Organization clarity) →
Scale it (Modules & systems).

Our Goal Image
Our Goal Image

Our Approach

Friction costs you money every single day. We make it visible, measurable, fixable.

Understand Icon

01

Diagnose

We show you exactly where the friction is — in your role, your tactics, your environment, or your team.

Understand Icon

01

Diagnose

We show you exactly where the friction is — in your role, your tactics, your environment, or your team.

Understand Icon

01

Diagnose

We show you exactly where the friction is — in your role, your tactics, your environment, or your team.

Strategize Icon

02

Map

We show you how much this friction is costing you — in wasted time, bad decisions, burnout, and lost revenue.

Strategize Icon

02

Map

We show you how much this friction is costing you — in wasted time, bad decisions, burnout, and lost revenue.

Strategize Icon

02

Map

We show you how much this friction is costing you — in wasted time, bad decisions, burnout, and lost revenue.

Implement Icon

03

Remove Friction

We give you a clear plan to fix it — starting with the highest-leverage changes first.

Implement Icon

03

Remove Friction

We give you a clear plan to fix it — starting with the highest-leverage changes first.

Implement Icon

03

Remove Friction

We give you a clear plan to fix it — starting with the highest-leverage changes first.

Measure Icon

04

Track

We track your progress so you can see friction decreasing and execution improving in real time.

Measure Icon

04

Track

We track your progress so you can see friction decreasing and execution improving in real time.

Measure Icon

04

Track

We track your progress so you can see friction decreasing and execution improving in real time.

Aligned with the best.

Founders With Clarity Win

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Aligned with the best.

Founders With Clarity Win

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Aligned with the best.

Founders With Clarity Win

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Find Your Friction. Fix It. Grow.

Take the MindScan diagnostic. See exactly what’s blocking your growth. Get a clear plan to fix it.

Find Your Friction. Fix It. Grow.

Take the MindScan diagnostic. See exactly what’s blocking your growth. Get a clear plan to fix it.

Find Your Friction. Fix It. Grow.

Take the MindScan diagnostic. See exactly what’s blocking your growth. Get a clear plan to fix it.